It would have been wise to have had a client before opening operations. It would have been wise also to have marketing material prepared to approach possible clients. I had none. I learned the hard way.
My Dad is pragmatic man, hard and cold when it comes to business. I was hoping that he would be my first client but when I approached him about the subject he said: You are not Chinese, how can you get better prices? Your company is based in Beijing, not where all the factories are, like in Guangzhou, so how good can your service be? Tough man.
After this I decided to sit down and make my marketing material and business plan. I created a list of services that could be tailored to any client, I also listed my Pros and Cons. This helped me answer my Dad's question: The fact that I'm not Chinese actually gives me an advantage over Chinese Intermediaries / Consulting firm, because factories take us more serious and believe that we mean business, we are not speculating. To his second question: yes, the south probably have more factories concentrating on textile and consumer products, but the norther part of China has factories that concentrate on industrial equipment and accessories (products that we focus on because of my involvement with the energy sector); and anyways Guangzhou, Shenzhen, Ningbo, Shanghai, Suzhou, Nangtong are only a few hours by plane. But most important, Beijing holds an elite group of investors from all over the country, where better to meet them?
The first documents were not at all good. It was later on when my friend +William Dey Chao pointed out some deficiencies on my presentation I was able to create something good. This is important, the people that surrounds you is the most important asset when you start your own business. William's insights on my business have been really helpful.
We did many small projects in the beginning: medical accessories, construction materials, furniture, car accessories, solar products just to mention a few. It was until almost a year of being in operation that I got a steady client who started just buying 200,000USD a year of products in China and with our help now they are buying closer to 2 million dollars.
My Dad is pragmatic man, hard and cold when it comes to business. I was hoping that he would be my first client but when I approached him about the subject he said: You are not Chinese, how can you get better prices? Your company is based in Beijing, not where all the factories are, like in Guangzhou, so how good can your service be? Tough man.
After this I decided to sit down and make my marketing material and business plan. I created a list of services that could be tailored to any client, I also listed my Pros and Cons. This helped me answer my Dad's question: The fact that I'm not Chinese actually gives me an advantage over Chinese Intermediaries / Consulting firm, because factories take us more serious and believe that we mean business, we are not speculating. To his second question: yes, the south probably have more factories concentrating on textile and consumer products, but the norther part of China has factories that concentrate on industrial equipment and accessories (products that we focus on because of my involvement with the energy sector); and anyways Guangzhou, Shenzhen, Ningbo, Shanghai, Suzhou, Nangtong are only a few hours by plane. But most important, Beijing holds an elite group of investors from all over the country, where better to meet them?
The first documents were not at all good. It was later on when my friend +William Dey Chao pointed out some deficiencies on my presentation I was able to create something good. This is important, the people that surrounds you is the most important asset when you start your own business. William's insights on my business have been really helpful.
We did many small projects in the beginning: medical accessories, construction materials, furniture, car accessories, solar products just to mention a few. It was until almost a year of being in operation that I got a steady client who started just buying 200,000USD a year of products in China and with our help now they are buying closer to 2 million dollars.